Client
Major League Baseball – Special Events Group
Target Audience
- Spectators in Turner Field and domestic 
   and international television audience
 Goal
Successful presentation of all on-field special events and introductions during Major League Baseball’s All-Star Weekend in July of 2000 and 2001 
LeadDog Implementation 
- Comprehensive partnership with MLB special events group
- Coordination and communication with entertainment, athletes and other guests participating in events
- Overall event operations and on-site staff management
- Liaising with sponsorship groups to coordinate premium giveaways and promotions
- Stage managing and production for all on-field activities, including interaction/coordination of event talent,
  on-field interviews, cues for live television and in-stadium videoboards and music
           
LeadDog Result
- Satisfied client, target audience and guests
- Increased responsibility for LeadDog related to All-Star Weekend 2001 in Seattle, WA, 
  extending to creative theme development, entertainment programming, event services and office management
Major League Baseball