LeadDog Marketing Group 2002 Highlights

Staff distributes Gatorade to runners during the 2002 New York Marathon
New York Road Runners Club
New York City Marathon
November 2002 (New York, NY)

Event operations, management, and quality control of Poland Spring and Gatorade stations

  • Selection and management of event staff of over 50 people to ensure quality control at all hydration stations
  • Distribution of all Gatorade materials to stations along route
  • Operation of 24 hydration stations along with New York Road Runners volunteers
  • Staff distributes Gatorade to runners during the 2002 New York Marathon
     
     
    Town Sports International/New York Sports Clubs
    Apr�s NYSC
    November 2002 (New York, NY)

    Executive producers of New York Sports Club�s program of social events

  • Overall creative development and event planning
  • Development and execution of promotional strategy, including in-club, radio and grassroots promotions
  • Sponsorship package development, negotiation and account management
    Joe Decker (middle), the Worlds Fittest Man, crowns New Yorks Streets Fittest Man and Woman at a New York Sports Club Social Event
     
     
    Survivors, friends and other New Yorkers line up at the start of the 2002 Making Strides Against Breast Cancer Walk in Central Park
    American Cancer Society
    Making Strides Against Breast Cancer
    October 2002 (Central Park, New York, NY)

    Planning and management of the 2002 Making Strides Against Breast Cancer walk in Central Park

  • Entertainment planning and production, including stage and roving performers
  • Arrangement of site plan and event design
  • Management of event logistics, including set-up and tear-down
     
     
    Naismith Memorial Basketball Hall of Fame
    2002 Enshrinement Weekend and Grand Opening of New Facility
    September 2002 (Springfield, MA)

    Planning and management of 2002 Basketball Hall of Fame grand re-opening and Enshrinement Weekend

  • Management of Enshrinement ceremony for 2002 Hall of Fame inductees
  • Execution of two day Fan Festival, including sponsor account management, vendor management, autograph signings and interactive events
  • Implementation of educational programs in local schools featuring Magic Johnson
    Fans having fun at the 2002 Basketball Hall of Fame Festival
     
     
    Tennis enthusiasts learn about USTA Community Tennis Programs at SmashZone
    United States Tennis Association (USTA)
    USA Tennis SmashZone at the 2002 US Open
    August/September 2002 (Flushing, NY)

    Executive producers of a two-week interactive fan festival at the US Open designed to promote USTA community tennis

  • Overall creative development, event design and planning
  • Selection and management of staff, entertainers and vendors
  • Development of exhibit design and event activities
  • Design and implementation of entertainment programming, scripting, lighting, video and other show components
     
     
    World Wrestling Entertainment
    Fan Frenzy
    August 2002 (Melbourne, Australia)

    Executive producers of a two-day interactive fan event at the WWE.s largest annual wrestling tournament in Australia

  • Overall creative development, event design and planning
  • Selection and management of all staff, entertainers and vendors
  • Development of exhibit design and event activities
  • Design and implementation of entertainment programming, scripting, lighting, audio/video and other show components
    Fans meet the Superstars at 2002 WWE Fan Frenzy in Australia
     
     
    LPGA FUTURES Golf Tour
    Hewlett-Packard Garden State FUTURES Summer Classic
    July/August 2002 (Manalapan, NJ)

    Planning and management of The LPGA FUTURES Tour.s New Jersey event

  • Overall event marketing and promotion management
  • Sponsorship package development, negotiation and account management
  • Management of all event operations, including facility management, ticketing, volunteers, site design and event promotions
     
     
    The Fairmont San Jose, site of the 2003 Jewish Funders Network International Conference
    Jewish Funders Network
    2003 International Conference
    July 2002- March 2003 (San Jose, CA)

    Management and implementation of event operations and marketing strategy for annual three-day international conference

  • Planning meeting and site visits in New York and San Jose
  • Management of all event logistics, including: hotel operations, audio visual, food and beverage and transportation planning
  • Development of marketing and sponsorship strategy for event
     
     
    Major League Baseball
    All-Star Week
    July 2002 (Milwaukee, WI)
    Fourth consecutive year working with MLB

    Creative theme development, on-field production and sponsor promotion execution

  • All-Star Game pregame production
  • Claritin All-Star Workout Day
  • Century 21 Home Run Derby
  • RadioShack All-Star Sunday (Celebrity Softball, Futures Game)
    On field at the 2002 Major League Baseball All-Star Game in Milwaukee
     
     
    Mobile Media Enterprises
    The Fun Zone
    June-August 2002 (New York, NY)

    Promotional staff sourcing and execution of a two-month promotion in Rockefeller Center, for the New York City product launch of major wireless telecommunications company

  • Selection and management of full-time promotional team; staff hired with specialized capabilities related to wireless technology and video filming and editing
  • Creative brainstorming on added value elements for promotion throughout program
  • Implementation of New York themed special events, including NYFD Firefighter calendar signing, karaoke contests, trivia contests and performances by non-profit youth entertainment groups
  • Worked in partnership with Velocity Sports and Entertainment and Mobile Media Enterprises
     
     
    Crowds check out the latest trends at Inside InStyle in Chicago
    InStyle Magazine
    Inside InStyle
    June 2002 (Lincoln Park, Chicago, IL)

    Event operations and management of a two-day promotional event featuring fashion, fitness classes, spa treatments, gourmet food tasting and home decorating ideas

  • Vendor sourcing and management
  • On-site sponsor account management
  • Management of event logistics, including set-up and tear-down
  • Worked in partnership with Skilo Brand