manages LeadDog client services and account development. She provides marketing
strategy and event execution recommendations and builds value through effective
event marketing and promotions. Karen directs LeadDogs account teams
to ensure comprehensive and quality services for all of our clients.
Karen is a Mom to two adorable girls and works four days a week, while doing the work of two weeks in one. Karens enthusiasm and systematic and organized approach to client initiatives, combined with her expertise in knowing what will work, is why clients appreciate her approach and proven results.
Karen graduated from the State University of New York at Albany in 1988 with a B.A. in Communications and a minor in Marketing.
Experience Director of Events and Attractions at the NBA (1993 2000) Oversaw the NBAs premiere interactive fan event, All-Star Jam Session (since 1995), managed all marketing, sponsorship and operations Created the event-marketing plan, including negotiating and placing ad buys, developing promotional platforms and creating ads, commercials and collateral materials Developed the Sprite Playground at NBA Jam Session, a mobile version of the event, which traveled to fairs across the country Responsible for creating opportunities to generate additional revenue for the league Account executive at Ski View U.S.A. in New York City, one of the nations largest advertising/marketing firms, specializing in the ski industry (client list included GM, Warner-Lambert and Thomas J. Lipton) (1991 1993) Media supervisor at Geer DuBois Advertising (1989 1991) --- -- ---