|
Spring
1998
Company incorporated
Fall
1999
Formulation of LeadDog Marketing Group business strategy and projected
goals
December
1999
LeadDog partners begin operation; Dan Mannix and Siobhan Dennehy in
New York and Charly Schwartz operating out of Atlanta, GA LeadDog begins
business consulting for Internet start-up (Venaca.com), Executive Recruiting
firm (Michael Levine Search Consultants), and Mobile Event Marketing
company (Mobile Media Enterprises)
January
2000
LeadDog forms strategic partnership with DMX Design, a full service
Internet design/development firm LeadDog forms strategic partnership
with PromoLogix, a sponsorship strategy and analysis firm working with
Fortune 500 companies, focusing on development of business plans and
marketing rationale
February
2000
LeadDog secures selected short-term Internet consulting projects, focusing
on development of marketing/promotion plans and business plan strategy
Charly Schwartz moves to NY to join Dan and Siobhan in LeadDog office
April 2000
LeadDog secures long term contract with the NFL Experience On Tour event,
providing event operations management, entertainment programming services
and sponsorship account management
May 2000
Karen Ashnault joins LeadDog as a partner, serving as Vice President
of Account Management
LeadDog forms marketing alliance with John Gutman, Senior Marketing/Advertising
executive with years of television/media expertise
eGroups hires LeadDog to fill advertising account executive positions;
both filled within three weeks
June
2000
Brian Lefkowitz joins company as Account Manager, leading efforts on
event entertainment programming, promotions and sports internet strategy
Beth
Jowdy joins company as Account Manager, working on account management
and business development
Major
League Baseball secures LeadDog to manage the on-field production of
the 2000 MLB All-Star Weekend
LeadDog
forms partnership with 1450 Media, a sports public relations firm experienced
in product introductions, team, league and athlete development and business-to-business
PR
July
2000
Eunice Shin joins company as Summer Research Assistant, focusing on
business development and venture capital researchAugust 2000
LeadDog signed on as sports marketing company to provide overall strategy/business
development consulting for Major League Bull Riding (MLBR), a new sports
league starting in 2002
September 2000
David Taylor joins company as Research Assistant focusing on Major League
Bull Riding and new business development opportunities
LeadDog
forms initial business partnership with The M Group, a brand marketing
and public relations firm with experience in consumer products and international
project management
LeadDog
secures PowerBar account to enhance their 2000 NYC Marathon presence
by managing the entertainment programming for the main entertainment
stage
October 2000
Tara Nott, 2000 Olympic Gold Medalist, secures LeadDog to provide marketing,
promotions and public relations support
Arie
Sladowsky joins company as Account Management Support
A
2nd generation LeadDoggger is born: LeadDog partner, Siobhan Dennehy
has a baby girl, Ashiling Mary.
December
2000
LeadDog secures multi-year endorsement deal for Tara Nott to serve as
company spokesperson for equipment manufacturer
LeadDog
secures contract to manage promotional merchandising and greeter programs
for DPS Creative on behalf of MoneyGram/Travelers Express
LeadDog
begins working with the NY+NJ Hitmen, XFL team on grassroots event programs
and promotions
American
Cancer Society hires LeadDog to fill Director of Special Events position
January
2001
Chicago Enforcers hire LeadDog to create grassroots promotional opportunities
NY+NJ Hitmen extend relationship to add street teams to promote ticket
sales
February 2001
XFL selects LeadDog to produce interactive fan activities at WWF Axxess
event at WrestleMania 17
LeadDog fills Director of Special Events position for American Cancer
Society
Dedication, Dependability, Creativity and Leadership define the LeadDog
Marketing Group team.
March
2001
American
Cancer Society Director of Special Events position filled by LeadDog
April
2001
American Cancer Society hires LeadDog to manage marquee New York event
in Central Park in the fall, Making Strides Against Breast Cancer
LeadDog develops long term strategic plan for profitability and growth,
including expense reduction plan and strategic partnership discussions
to add additional business development/sponsorship sales staff to company
LeadDog further develops post-Olympic tour event, a new event conceived
by LeadDog; business plan and budget being revised for presentation
to United States Olympic Committee
May
2001
WUSA
selects LeadDog to provide comprehensive event marketing and production
services for inaugural Championship Game
Pivotal/TeamLink
hires LeadDog to help negotiate partnership with Major League Baseball
Futures Tour, the official developmental tour of the LPGA, selects LeadDog
as its official marketing/promotion agency
June
2001
Daisy Hung, Dana Loguidice, and Erica St. Lucia join company as Summer
Research and Account Management Assistants
July
2001
Major League Baseball hires LeadDog to help manage the overall event
production for the 2001 All-Star Game in Seattle, WA
August
2001
Indianapolis
Motor Speedway hires LeadDog for comprehensive live event production
services for the United States Grand Prix, the 3rd largest single day
sports event in the world; LeadDog to create and produce a 30-minute
live, pre-show prior to the race
|
