LeadDog History

Spring 1998
Company incorporated

Fall 1999
Formulation of LeadDog Marketing Group business strategy and projected goals

December 1999
LeadDog partners begin operation; Dan Mannix and Siobhan Dennehy in New York and Charly Schwartz operating out of Atlanta, GA LeadDog begins business consulting for Internet start-up (Venaca.com), Executive Recruiting firm (Michael Levine Search Consultants), and Mobile Event Marketing company (Mobile Media Enterprises)

January 2000
LeadDog forms strategic partnership with DMX Design, a full service Internet design/development firm LeadDog forms strategic partnership with PromoLogix, a sponsorship strategy and analysis firm working with Fortune 500 companies, focusing on development of business plans and marketing rationale

February 2000
LeadDog secures selected short-term Internet consulting projects, focusing on development of marketing/promotion plans and business plan strategy
Charly Schwartz moves to NY to join Dan and Siobhan in LeadDog office

April 2000
LeadDog secures long term contract with the NFL Experience On Tour event, providing event operations management, entertainment programming services and sponsorship account management

May 2000
Karen Ashnault joins LeadDog as a partner, serving as Vice President of Account Management
LeadDog forms marketing alliance with John Gutman, Senior Marketing/Advertising executive with years of television/media expertise
eGroups hires LeadDog to fill advertising account executive positions; both filled within three weeks

June 2000
Brian Lefkowitz joins company as Account Manager, leading efforts on event entertainment programming, promotions and sports internet strategy

Beth Jowdy joins company as Account Manager, working on account management and business development

Major League Baseball secures LeadDog to manage the on-field production of the 2000 MLB All-Star Weekend

LeadDog forms partnership with 1450 Media, a sports public relations firm experienced in product introductions, team, league and athlete development and business-to-business PR

July 2000
Eunice Shin joins company as Summer Research Assistant, focusing on business development and venture capital researchAugust 2000
LeadDog signed on as sports marketing company to provide overall strategy/business development consulting for Major League Bull Riding (MLBR), a new sports league starting in 2002

September 2000
David Taylor joins company as Research Assistant focusing on Major League Bull Riding and new business development opportunities

LeadDog forms initial business partnership with The M Group, a brand marketing and public relations firm with experience in consumer products and international project management

LeadDog secures PowerBar account to enhance their 2000 NYC Marathon presence by managing the entertainment programming for the main entertainment stage

October 2000
Tara Nott, 2000 Olympic Gold Medalist, secures LeadDog to provide marketing, promotions and public relations support

Arie Sladowsky joins company as Account Management Support

A 2nd generation LeadDoggger is born: LeadDog partner, Siobhan Dennehy has a baby girl, Ashiling Mary.

December 2000
LeadDog secures multi-year endorsement deal for Tara Nott to serve as company spokesperson for equipment manufacturer

LeadDog secures contract to manage promotional merchandising and greeter programs for DPS Creative on behalf of MoneyGram/Travelers Express

LeadDog begins working with the NY+NJ Hitmen, XFL team on grassroots event programs and promotions

American Cancer Society hires LeadDog to fill Director of Special Events position

January 2001
Chicago Enforcers hire LeadDog to create grassroots promotional opportunities
NY+NJ Hitmen extend relationship to add street teams to promote ticket sales

February 2001
XFL selects LeadDog to produce interactive fan activities at WWF Axxess event at WrestleMania 17
LeadDog fills Director of Special Events position for American Cancer Society
Dedication, Dependability, Creativity and Leadership define the LeadDog Marketing Group team.

March 2001
American Cancer Society Director of Special Events position filled by LeadDog

April 2001
American Cancer Society hires LeadDog to manage marquee New York event in Central Park in the fall, Making Strides Against Breast Cancer
LeadDog develops long term strategic plan for profitability and growth, including expense reduction plan and strategic partnership discussions to add additional business development/sponsorship sales staff to company
LeadDog further develops post-Olympic tour event, a new event conceived by LeadDog; business plan and budget being revised for presentation to United States Olympic Committee

May 2001
WUSA selects LeadDog to provide comprehensive event marketing and production services for inaugural Championship Game
Pivotal/TeamLink hires LeadDog to help negotiate partnership with Major League Baseball
Futures Tour, the official developmental tour of the LPGA, selects LeadDog as its official marketing/promotion agency

June 2001
Daisy Hung, Dana Loguidice, and Erica St. Lucia join company as Summer Research and Account Management Assistants

July 2001
Major League Baseball hires LeadDog to help manage the overall event production for the 2001 All-Star Game in Seattle, WA

August 2001
Indianapolis Motor Speedway hires LeadDog for comprehensive live event production services for the United States Grand Prix, the 3rd largest single day sports event in the world; LeadDog to create and produce a 30-minute live, pre-show prior to the race