Press Box

Former NBA Executive heads up talented team

NEW YORK, NY — May 23, 2000

LeadDog Marketing Group, an event/internet marketing, production and management company has opened its office in New York City. Led by former National Basketball Association executive Dan Mannix, the new company capitalizes on the experience, creativity and energy of its partners and applies their diverse backgrounds in the following areas:

-Event Marketing, Production and Management – this area includes: 1) the development and implementation of events and sports programming and 2) the creation, management and execution of local and national marketing campaigns and promotions.

-Business Development – this area relates to the development and management of strategic partnerships for new and existing campaigns.

-Recruiting and Training – this area includes: 1) the recruitment and placement of candidates in the promotions, events and production industries and 2) sourcing and training of managers, staff and volunteers for short and long term projects/events.

LeadDog’s founding partners have broad experience in the aforementioned areas, highlighted as follows: Dan Mannix, President, prior to founding LeadDog Marketing Group in November 1999, Dan served six years at the NBA. Mannix was Director of Special Events for two international basketball tournaments and a leader in the events group that created the NBA’s interactive All-Star Jam Session event. Additionally, Mannix was a founding member of the WNBA staff as their Director of Team Operations. During his tenure at the NBA, he served as the Competition Manager for the Olympic and Paralympic basketball tournaments in Atlanta in 1996. After the NBA, Mannix served as Executive Producer of the 1998 Goodwill Games in New York.

Charly Schwartz, Vice President, has an extensive background in event marketing, mobile, marketing, brand introduction and promotions. As a former Director of Operations and Account Director for Atlanta-based Measured Marketing, Charly directed efforts in the areas of client services, event planning and execution for large-scale national promotional tours. Responsibilities within these roles included negotiating sponsorships, creating special events, recruiting, training and supervising staff, and development of new business.

Siobhan Dennehy, Vice President joined LeadDog after spending nine years at the NBA. After six years in the NBA’s Special Events Group where she coordinated areas from transportation, creative services and international relations for events to guest services, ticketing and event logistics Siobhan became NBA Manager of International Marketing Services in March of 1996.

LeadDog will combine their overall management experience with creative and strategic business solutions. "We are confident that we will combine our progressive planning and implementation strategies, with a commitment and enthusiasm that is unmatched in the sports/event and Internet industry", states Mannix. "Our goal is to always be creative, with the ultimate objective to develop quantifiable results for our clients."

For more information, please contact Charly Schwartz @ 212.741.4912 or [email protected]