Press Box
LEADDOG ADDS NBA
EVENT AND MARKETING EXECUTIVE TO ITS CORE TEAM NEW YORK, NY September 26, 2000 LeadDog Marketing
Group, an event/Internet marketing, production and management company
has added three new members to its team, led by Karen Ashnault, former
Director of Events at the National Basketball Association. Karen Ashnault,
LeadDogs new Vice President of Account Management, is a seasoned
marketing, promotion and events professional who joins LeadDog after
seven years at the NBA. During her tenure at the League, she oversaw
the marketing and operations of the NBAs All-Star Weekend Jam
Session festivities (since 1995). Ashnault was also responsible for
the development of a touring version of this event. Ashnault began her
work at the NBA in June of 1993 in the Leagues Marketing Department.
Prior to her time at the NBA, Ashnault was an account executive for
two years at Ski View U.S.A. in New York City, one of the nations
largest advertising/sports marketing firms, specializing in the ski
industry. Prior to Ski View, Ashnault was a media supervisor at Geer
DuBois Advertising, also in New York. Along with Ashnault, LeadDog has added two account managers with diverse backgrounds to complement the core management team. Brian Lefkowitz joins LeadDog with experience in event production, operations and marketing. Prior to LeadDog, he was the Director of the Sports Division at World Research Group, where he developed and produced the Interactive Sports and Sports Media & Technology conferences for the on-line sports industry. Lefkowitz also worked for the A&P Tennis Classic and Madison Square Garden. Beth Jowdy also
joins the team with a background in event operations and grass roots
marketing. Previously Beth served as Director of Womens Basketball
Operations for the Georgia Tech Athletic Association. Jowdy managed
all game-day operations, community service activities, fundraising and
grassroots promotions for the womens basketball team. Before Georgia
Tech she worked for API Soccer and the 1996 Olympic and Paralympic Games
in Atlanta. The new additions
come at a time when LeadDog is also adding Major League Bull Riding
(MLBR) to its client roster. Bull Riding, the worlds original
extreme sport will debut as a traditional team-based sport for the first
time ever when MLBR begins its inaugural season with eight teams in
the Summer of 2001. As a League development partner for MLBR, LeadDog
is responsible for consulting in the following areas of League operations:
sponsorship and internet strategy, television partnerships, league and
team marketing and operational planning, event presentation, national
grass roots and community relations efforts. -Event Marketing,
Production and Management development and implementation of events
and sports programming as well as the creation, management and execution
of local and national marketing campaigns and promotions. -Business Development
creation and management of strategic partnerships for new and
existing programs, with a focus on Internet startups. Services include
directing marketing and communication efforts, research and competitive
analyses, and the creation and implementation of national promotional
programs. -Recruiting and Training recruitment and placement of candidates in the promotions, events and production industries as well as the sourcing and training of managers, staff and volunteers for short and long term projects/events. LeadDog Marketing Group was formed by two former National Basketball Association executives: Dan Mannix, President & CEO and Siobhan Dennehy, Vice President and former Atlanta based event marketer Charly Schwartz. ------ --------------- |